Marketing and design, one single strategy.
I'm Diego Andrés Benavides Camelo, an advertising professional and UX/UI designer. What sets me apart is the blend: I understand both marketing and design processes, and I know how to bring them together so every creative piece serves a business goal.
I have led teams as a marketing coordinator and art director at different companies, and I have developed projects as a consultant for brands that need to bring strategy and creativity together.
Marketing coordination
Acquisition and retention strategies, communication campaigns, digital transformation and corporate identity.
Art direction
Campaign and activation concepts, visual oversight of every deliverable and leadership of multidisciplinary creative teams.
Consulting
Branding, marketing and digital design projects for brands and organizations, from strategy to execution.
Two skills, one goal
I understand the business
- 360° marketing strategies
- Internal and external communications
- Results-driven campaigns: Paid Media, leads and conversion
- Demand generation, acquisition and retention
- Analytics, KPIs and CRM
- Coordination of teams, agencies and vendors
I make it visible
- Digital product and experience design
- UX/UI, prototyping and Design Thinking
- Branding and brand systems
- Art direction and key visuals
- Events, booths and brand experiences
- Graphic, digital and print design
Brands and campaigns that look good and sell: every design decision serves a measurable marketing goal.
Design Thinking
applied to marketing
- 01
Empathize
I research the audience, the market and the business to understand what they really need.
- 02
Define
I turn insights into a clear, measurable marketing goal.
- 03
Ideate
I explore creative concepts and campaign routes.
- 04
Prototype
I turn ideas into pieces, screens and activations that can be tested.
- 05
Test
I measure results and optimize the strategy.
Portfolio
I'm open to new opportunities in marketing, branding and UX/UI design. If you're looking for someone who brings strategy and creativity together for your team, let's talk.